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Clinical guidance.

The 9-member Clinical Advisory Committee provides guidance on developmental appropriateness, age-banding, and sensory considerations. Influential on age bands and on flags that trigger parent alerts.

Reviewer credentials

Members of the Clinical Advisory Committee are verified pediatric clinicians and child psychologists. The committee has 9 seats and meets quarterly. Members serve renewable two-year terms; conflicts of interest (commercial relationships with brands that could appear as listings) are disclosed and recused.

Scope

  • Developmental appropriateness across age stages.
  • Age-banding advice (is the recommended age range honest?).
  • Sensory considerations (overstimulation, transitions, flashing imagery).
  • Attention-and-engagement framing (for shows, channels, games).
  • Mental-health-adjacent risks (for apps, games, social platforms).

How clinical guidance weights

Clinical guidance carries unusual weight on age-band recommendations and on flags that trigger parent alerts. It does not override parent reviews on subjective dimensions ("did your child enjoy this?"); it does carry the day on developmental ones ("is this age-appropriate?").

Moderation and conflicts

Clinicians representing a brand recuse from listings involving that brand. Disagreements among committee members are recorded; the council can be asked to issue a public clarification.