How alerts work, in four steps
01 Trigger types
Pick the trigger types you care about. Toggle each on or off per entity. Trigger types include rating changes, recalls, drift, council decisions, news mentions, and review waves.
02 Channel
Pick where alerts arrive. Multiple channels are allowed. Email, SMS, app push, and digest URL (RSS-like).
03 Frequency
Real-time, daily digest, weekly digest, or monthly summary. Real-time means within 15 minutes of trigger. Digests batch alerts into one delivery at a fixed time.
04 Live preview
Use the preview on the homepage to see exactly what you would receive today. The format and tone do not change between preview and production. No marketing, no upsell, no surprises.
Estimate your alert volume
This estimator approximates daily alert volume given your entity-watchlist size and trigger selection. It uses the homepage's sample data to model a typical month.
Cancel any time
Every alert has a one-click unsubscribe link. Per-entity, per-trigger, or all at once. We do not chase you; we do not run a "save the cancellation" funnel.